The Business and its Markets

Director
Director

“The veterinary market for companion animal products has grown strongly over the last ten years. Veterinary care is the fastest growing sector of the pet industry”

The Business and its Markets

Dechra Pharmaceuticals PLC (“Dechra”) operates under two Divisions, Pharmaceuticals and Services. The Pharmaceuticals Division operates internationally and is unique in having its sole area of specialisation in companion animal products. The Services Division serves UK veterinary practices in both the companion animal and livestock sectors.

The Group’s strategy is:

  • To sustain growth from our core businesses;
  • To deliver medium to long-term growth through the development, both organically and by way of acquisition, of our branded veterinary pharmaceutical portfolio of both novel and generic products;
  • To formulate and develop specialist pet diets;
  • To license and market key products into international markets.

The Group employs 1,024 people, an increase of 54 in the financial year, and operates out of 11 countries.

The veterinary market for companion animal products has grown strongly over the last ten years. Veterinary care is the fastest growing sector of the pet industry. Key drivers within the companion animal market are the increasing medical and surgical capabilities of veterinary surgeons, increased life expectancy of pets and ultimately the consumers’ passion for their animals.

The North American, Western European and Japanese markets are the most established companion animal markets in the world, with pet ownership in over 50% of households and with a high level of spend per animal. The following chart provides details of companion animal populations in the markets in which Dechra currently has a sales and marketing operation:

The North American, Western European and Japanese markets are the most established companion animal markets in the world, with pet ownership in over 50% of households and with a high level of spend per animal. The following chart provides details of companion animal populations in the markets in which Dechra currently has a sales and marketing operation:

Companion Animal Populations in Dechra Territories

Territory Dogs
(millions)
Cats
(millions)
Horses
(millions)
USA 75 82 10
France 8 10 1
UK and Ireland 8 8.4 1
Spain 5.5 4 0.6
Scandinavia 2.1 3.1 0.5
Netherlands 2 4 0.4

Dechra currently sells products in other countries through marketing partners and has new products in registration in several other important companion animal markets, the most significant of which are detailed below:

Companion Animal Populations in Important Non-Subsidiary Countries

Territory Dogs
(millions)
Cats
(millions)
Horses
(millions)
Japan 12.5 12 0.1
Italy 6.9 6.1 0.3
Canada 6 8 1
Germany 5.3 7.9 1
Australia 3.7 2.4 1.2

Growth in the UK veterinary market, which still represents the majority of Dechra’s overall sales, has consistently outperformed the Retail Prices Index over the last ten years. The UK market, as with most other international markets in which we trade, has continued to demonstrate growth throughout the current recession, albeit at a slower rate than historical trends.